• ClickZ Online Video Advertising Forum, Features Yahoo!, Microsoft


  • 07/31/2007 -
    ClickZ Online Video Advertising Forum, Features Yahoo!, Microsoft
    New York, New York - July 31, 2007 - ClickZ Network's one-day forum on Online Video Advertising featured executives from online video advertising companies, including NEXT at OMD Digital, Ogilvy, Yahoo, Microsoft, Digitas, Organic, Tribal DDB, AKQA, R/GA, VideoEgg, Nielsen/NetRatings, Tremor Media, EyeWonder, Special Ops Media, Advertising.com, Deep Focus, and 24/7 Real Media.

    The event featured a line-up of sessions including:
    • Strategy - Determining if video should become a part of an interactive marketing and advertising strategy.
    • Practice - Interactive and Online Video Case Studies: What's out there, and what's really good?
    • Gauging Success: Metrics for Online Video- What determines the success of interactive video marketing campaigns?
    • Sponsored Vendor Panel - The latest ''gee-whiz''' products and services.
    • Production and Distribution - Preparing advertisers with the right questions to ask their agencies and media buyers.
    • The Future of Online Video Advertising - A panel of experts will weigh in on what advertisers should be doing today to prepare for tomorrow.
    Rebecca Lieb, Editor-in-Chief of The ClickZ Network, an Incisive Media property offered, Video is one of the fastest-growing and most important advertising channels on the web. An intensive all-day conference like this one offers the ideal setting for building a solid knowledge base on a wide range of video advertising strategies and tactics.

    The ClickZ Network is a resource of interactive marketing news, information, commentary, advice, opinion, research, and reference, including search to e-mail, technology to trends, featuring expert, exclusive, and in-depth coverage.

    Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

    Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

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