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  • Balihoo Debuts Advertising Search Engine Demo


  • 03/16/2007 -
    Balihoo Debuts Advertising Search Engine Demo

    Boise, Idaho - March 16, 2007 - A new advertising demo program, from which advertisers and agencies may find opportunities across any medium, by vertical search engine, Balihoo.

    The new demo program is designed for a select group of advertisers and media buying firms, representing over $25 Billion is US media spending annually. The solution endeavors to enable media planners and buyers, who purchase ad space for advertising agencies and companies, to search for media products that are most relevant for their advertising campaigns, gather and analyze information about those products, and interact with media owners to build and execute media plans.

    Pete Gombert, Chief Executive Officer at Balihoo remarked, "We are very excited to have such a diverse group of individuals and companies involved in our Demo program. The input of the Balihoo Demo community will help shape the application moving forward and will ensure that the final solution fully meets the needs of our users.

    "The partners involved in the demo program cover the range of the media world from small media companies to global advertisers and their agencies; it includes three of the top ten media buying organizations in the United States. The Balihoo solution will be broadly available to the media buying and planning community in mid-2007.



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