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  • Ask.com to Implement Privacy Contol Application


  • 07/25/2007 -
    Ask.com to Implement Privacy Contol Application
    Oakland, California - July 25, 2007 - Ask.com has revealed that it will soon be implementing a new product developed to offer enhanced control over privacy, while searching for web information. AskEraser will allow users to ensure that search histories will not be retained by the search engine.

    Searchers will have easy access to AskEraser and can change their privacy preference at any time. Once selected, searchers' privacy settings will be clearly indicated on search results pages so they always know the privacy status of their searches.

    Jim Lanzone, CEO of Ask.com remarked, ''AskEraser is a great solution for those looking for an additional level of privacy when they search online. Anonymous user data can be very useful to enhance search products for all users, and we're committed to being open and transparent about how such information is used. But we also understand that there are some who are interested in new tools that will help protect their privacy further, and we will give them that control on Ask.com.''

    Ask.com engaged in discussions with privacy advocates at the Washington-based Center for Democracy and Technology (CDT) as part of the process of developing an approach that gives users the ability to better control their search experience.

    Ari Schwartz, Deputy Director at CDT commented, ''We're extremely pleased to see a new breed of innovative, competitive tools that allow users greater control over their personal information and online experiences. With today's announcement, Ask.com has taken an important step toward giving Internet users choice in how they control sensitive information about their online activities.''

    With the announcement of AskEraser, according to Ask.com, the company becomes the only major search engine to commit to giving consumers the control to prevent retention of their search history at the time of their search. AskEraser is expected to be deployed on Ask.com in the U.S. and U.K. by the end of the year, and globally early next year. In conjunction with the release of AskEraser, Ask.com will also globally implement a new data retention standard that will completely disassociate search history from a user's IP address or cookie information after 18 months.

    Search engine Ask.com, utilizes search technology with unique search tools to facilitate the search process. Ask.com sites include Ask.com US, Ask.com Deutschland, Ask.com Espana, Ask.com France, Ask.com Italia, Ask.com Japan, Ask.com Nederlands and Ask.com UK. Additionally, Ask.com syndicates its search technology and advertising units to a network of affiliate partners. Ask.com is a division of IAC Search and Media, a wholly-owned business of IAC.



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