AOL Launches Content Discovery Service

AOL Launches Content Discovery Service

Dulles, Virginia - July 17, 2007 -Included in the new Web Content Management System, launched by AOL, is a content discovery application, along with the beta version of its myAOL, offering users a suite of three customizable products: a personalized homepage, and feed reading tools built on a portable personalization platform.

The new myAOL offers a personalized experience using tools that identify, find, share and archive content of personal interest, so that users can discover, use and manage feeds, bookmarks and applications from across the Web, and customize their homepage using simple drag and drop functionality.

David Liu, Senior Vice President, AOL remarked, ''Our goal is to make personalization as effortless as possible while making it as relevant as possible to the user. myAOL allows users of all types to find, and discover, archive, and share content and applications from destinations across the web - all from one convenient product suite.''

The new myAOL suite includes:

myPage: A personalized homepage offering access to content and applications from AOL, as well as third party email providers and Websites. myPage offers a comprehensive widget gallery that provides access to popular content and features from across the Web, such as Google Gadgets.

Mgnet (pronounced Magnet): A visual content discovery and recommendations service designed to scout the web for content based on personal preferences. Using image clouds that represent people, places, topics and events, users simply click on pictures of personal interest in order to receive personalized content. Leveraging the robust assets of partners such as Truveo, a leading video search engine, Mgnet delivers a variety of news, blogs and videos related to each image. Users will be able to rate and save content, and later this year, be able to view and add recommendations from their AIM buddies.

Favorites : An updated feed reader that combines user feeds and bookmarks in one place, making it easy to find, manage and import feeds. Simple-to-use folders and shortcut keys allow users to quickly skim through and organize content.

In addition, a ''Mix and Share'' feature makes it possible to create and share feeds via e-mail, instant message or AIM. Integrated bookmarks offer a place to store favorite content that can be accessed from any web-enabled computer. New features and functionality will continue to be added to myAOL. Thousands of content sources, third party applications, snaggable widgets and social networking and sharing capabilities, as well as mobile and international access will be integrated throughout the beta period.

AOL and its subsidiaries operate a leading network of web brands and the largest Internet access subscription service in the United States. Web brands include the AOL.com website, AOL Pictures, AIM, MapQuest and Netscape. AOL offers a range of digital services in the areas of education, safety and security, communications and music. The company also has operations in Europe and Canada. AOL LLC is a majority-owned subsidiary of Time Warner Inc.