Affinity Internet, Hosts Search Engine Show With Yahoo!, Google

Affinity Internet, Hosts Search Engine Show With Yahoo!, Google

Boca Raton, Florida - January 11, 2007 - The South Florida Interactive Marketing Association (SFIMA) event, featuring information about the top search engines and strategies for natural search, and PPC Management, among other topics, will be sponsored by web hosting firm, Affinity Internet.

Scheduled for January 11th, the event features Yahoo! and Google. After discussing the search engine landscape, the distinguished panel from the major search engines will discuss the nature of Search Engine Marketing where it is now and where is it headed in 2007 and beyond. The program will conclude with questions from the audience.


Speakers will include:
- Brett Goffin, National Vertical Markets Manager, Google
- Brett Wein, Regional Sales Manager, Yahoo! Search Marketing
- Michael P. Wesner, Director of Eastern Sales, Ask.com
- Martin Gilliard, Lead Search Media Strategist, Microsoft's Digital Advertising Solutions Group

Moderator:
- Jay Berkowitz, CEO / Internet Marketing Consultant at Ten Golden Rules.

The sponsor for the event is Affinity Internet, which provides more than 180,000 web professionals and small businesses the tools to develop, maintain, market and support their web presence, making the Internet a useful and relevant part of their businesses. Affinity's brands include: ValueWeb, for web design, eCommerce hosting and online marketing solutions and Gate.com, the cutting-edge UNIX and Windows web hosting service. Affinity's co-brand and private-label partner programs enable leading service providers and Internet brands to extend their value proposition to include feature-rich web site, ecommerce and online marketing services and applications.

The South Florida Interactive Marketing Association (SFIMA) is a forum for interactive professionals, businesses and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that will help members grow their interactive marketing activities and successes. SFIMA's goal is to be the primary interactive voice in South Florida providing lifelong learning, networking and community outreach opportunities.

The event includes networking before and after the program with some of South Florida's top interactive marketing professionals. This event is free for SFIMA members with paid membership and $39 for non-members. SFIMA's founding sponsors include DoubleClick, a leading provider of marketing tools for advertisers, direct marketers and web publishers; Google, the developer of the largest performance-based search advertising program; and Yahoo!, the most visited site on the web.

A leading search engine on the web, Ask.com combines world-class search technology with one-of-a-kind search tools to help people get what they are looking for faster. Ask.com sites include Ask.com US, Ask.com Deutschland, Ask.com Espana, Ask.com France, Ask.com Italia, Ask.com Japan, Ask.com Nederlands and Ask.com UK. Additionally, Ask.com syndicates its search technology and advertising units to a network of affiliate partners. Ask.com is a division of IAC Search and Media, a wholly-owned business of IAC/InterActiveCorp.

MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide.

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge.

Ten Golden Rules is an Internet marketing and strategy consultant based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, convert that traffic to sales and focus on improving internet profit. Tengoldenrules.com clients include: online retail network ExtremeHalloween.com, magazine New Beauty.com, a luxury development EPIC Miami, Fraser Yachts, Awards.com, Date.com and 1-800PetMeds.

With the largest index of websites available on the World Wide Web and the industry's most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google's technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google's investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

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