Landing Page Optimization

You’ve researched, chosen and built out your keywords.  You’ve built structured campaigns and Ad Groups.  You’ve created ads that specifically target your ideal customer and adequately filter out unwanted clicks.  Forgetting anything?

Within the sphere of paid search, keywords and ads are elements which are necessary to begin your campaign.  Often, where traffic is being driven and how advertisers are going to engage them once they reach their destination is overlooked.  In an age of rising click costs, saturated markets and relevancy scoring, landing pages have never been as critical to PPC success.  For example, if you’re sending all that traffic to your home page you’re most likely losing future sales by not more effectively connecting with them.  They’ve already provided invaluable insight into their intent with the keyword, ad and other factors.  Sending them to your home page is potentially closing the door in the face of future revenue. 

At SEO Inc. we create, deploy and optimize landing pages to ensure you’re successfully monetizing your paid search stream of traffic.  Even if you have in-house resources to create your own pages your SEO Inc. account team will consult with you on best practices for layout and content and then place those elements into multivariate tests to determine the most effective landing pages for a robust PPC ROI. 

Contact us today and find out how SEO Inc.’s Paid Search Management delivers a complete PPC solution!