Keyword Research

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With a number of resources at our fingertips, SEO Inc.’s keyword research and development is a cornerstone of our Paid Search campaign implementation.  Through increasing keyword costs and a saturated marketplace, advertisers much diversify their keyword investments to include all silos of keywords – from broad, popular keywords to long tail phrases.  The idea is to unearth value through identifying targeted keywords which indicate a level of motivation commiserate with a specific campaign strategy.  A campaign that is too top heavy with broad, untargeted keywords which drive traffic and costs has an undue stress placed upon it. 

At SEO Inc., your team is specifically trained to place heavy emphasis on keywords which are projected to convert into sales, qualified leads, or whatever your goals may be.  While we know broad keywords are still very necessary and useful in order to place your company in front of the vast majority of potential customers, our aim is to balance that traffic with deeper groups of keywords which are much more targeted and effective in driving a robust return on your ad spend.  No matter your budget, this strategy delivers more bang for your paid search buck. 

How does SEO Inc. exactly identify keywords that will be productive in a holistic paid search marketing campaign?  We use a mix of free and paid tools which show keyword inventories and keyword bid trends.  Also included in our keyword research is the ability to mine your competitors’ keyword lists which offers more than just more additional keywords.  Through this competitive insight, we can determine their strategy and market penetration which is useful when you have specific competitors who you want to outdo in the paid search environment.  

Is your keyword list comprehensive?  Do you know what your competitor keyword lists look like?  Find out more about your own campaigns and request a free paid search analysis from SEO Inc. today!