People are searching, but are they finding your store?
Search Engine Marketing is the highest ROI internet marketing tactic, but many companies don't understand how to make it work for them or rely on their web developers. It is even difficult and competitive for e-commerce sites to have success.
SEO for e-Commerce
SEO helps shoppers find your store. Today, search engines display a lot more than links to websites, so it is critical to have a strategy to optimize your pages. There are other tactics that can lead shoppers to your website from search engines: images, products feeds, and even reviews are commonly seen on search results pages so it is important that any e-commerce SEO strategy includes optimization of your product images and also has some type of user engagement strategy to stimulate user interaction on your website.
Find out more about how SEO Services
Pay Per Click Marketing
PPC Marketing is a well known way to drive traffic to your online store, but many companies are afraid to use it because it can be expensive and difficult to manage. With professional PPC management, businesses can increase sales from e-commerce and make a positive return on investment—but it takes expertise, creativity, and experience.
Learn more about PPC Management Services
Measurement & Testing
What is happening to those visitors once they reach your website? Once your website is getting traffic, it is important to understand where that traffic is coming from and how well it is performing. SEO Inc. helps our clients ensure that data is available to be analyzed by installing, configuring, and customizing web analytics. Once this is done, we will constantly analyze the date, looking for opportunities and areas of weakness to improve.
We have generated new traffic to your website, and now it is time get more of that traffic to buy products from your store. With traffic and data, we can start to recommend adjustments that will help convert more visitors into customers. One of the great advantages that online stores have over their brick and mortar brothers is that internet technology enables rapid testing and testing of multiple factors. This may include:
- Ad testing with PPC
- Offer testing
- A/B analysis of elements on your pages
- Multi-variant testing
SEO Inc. has the experts to help e-Commerce websites generate more traffic and convert that traffic into customers with search engine optimization, pay per click, and social media marketing.
Speak with a consultant today, and find out how. Call 877-736-0006
Latest Posts about Search Engine Optimization
Buying products online has become a part of everyday life for most Americans.
U.S. Retail e-commerce sales have jumped from $92 Billion in 2005 to over $160 Billion in 2010!
These numbers are expected to rise to over $225 billion in 2014. So if you have an e-commerce site, how do you get more sales from your online store? SEO Inc. internet marketing experts help our clients generate more traffic and drive sales from their online stores.