Find-A-Florist Web Development

Recently Teleflora approached us to assist their in house developers with a re-design of their existing Find-A-Florist directory. Already n existing SEO Inc client their dedicated project manager coordinated with our Web Development department to develop a plan to assist in both the design and front end coding process meeting both strict standards and SEO compliance.

Overview:

Teleflora needed to bring a fresh look to their UI while maintaining the momentum gained by our SEO strategy already in progress. Based on our recommendations SEO Inc would work in tandem with their in-house development team to assist in implementing new pages into the current sites architecture.

Goals:

Working within the new color scheme and styling provide Telefloras development team with both designs and front end coding utilizing proven SEO strategies in order to present the over 10,000 florists in their search directory.

Strategy:

As an existing SEO Inc client our in-house team was already familiar with both the back-end structure and optimization strategies already in place for this project allowing us to quickly deliver the assistance needed for the re-launch. Our dedicated Project Manager served as the central point of contact between the teams allowing for the teams cumulative goals to be reached simultaneously.

Accomplishments:

While initially contracted to assist in the development of a single page, our speed and attention to quality and detail, as well as our ability to effectively communicate and assist their on-site engineers allowed for additional development to be passed to SEO Inc’s team. Developing and consulting on the remainder of the sites pages including the Florist Detail page templates as well as the Teleflora Member Seal SEO Inc looks forward to our continued relationship and assistance with this project.