Business Factors Web Development

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Business Factors was seeking a Search Engine Optimization firm that could bring them top industry rankings. Of course they came to SEO Inc and in the course of reviewing their existing presence and ability to perform well in the SERP’s the need for a completely new website was apparent. Business Factors need for not only standard industry specific rankings but also geo-targeted keywords provided the challenge we thrive on here at SEO Inc.

Overview:

From start to finish a complete web presence was developed that not only complimented the SEO strategy but also streamline their online business process. Working simultaneously our SEO Engineers and Web Developers worked to develop strategies that not only increased the sites usability and scalability but also had the ability to be controlled by the client via a CMS.

Goals:

Develop an online web presence that allows for both industry related and geo-targeted rankings. Provide a content management system that will allow for the creation of dynamic geo-targeted and industry specific micro-sites.

Strategy:

Our plan of attack on this project was to tear down the existing set up and coding to really dig in. To achieve this we worked with the client and their dedicated Project Manager to identify the projects keywords and search engine optimization goals while working with our engineering and web development departments to engineer the backend needed. To develop a site of this size we would utilize our full team of Designers, Copywriters, and Coders to bring both the main portal and micro-sites into a single cohesive web presence.

Accomplishments:

Developing a series of site templates SEO Inc. was able to provide Business Factors with a Content Management System that allowed not only for the creation of new content in existing pages but also the creation of complete micro-sites. All functionality provides full SEO compatibility to allow for the expansion of the site without losing momentum in their search engine placement.